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AI in Action

A live tour of every AI capability we have shipped — for customers, employees, operations, and the dev team itself.

Built · Shipped · In Production

What You'll See Today

Everything on this list is already running in production — not slides, not concepts. We will click through each one live.

💬

Conversational AI

DTLR IQ in Teams and embedded in DREAM — live data, cited answers

🤖

Agent Hub

Six agents, one Teams surface — DevAgent, Coordinator, Reporting, LP, Research

📊

Named Reports

Daily & weekly flash, Loss Prevention, Outlook — each its own AI agent

🔎

Research Agent

Competitive price & promo intelligence, sister-chain aware, on demand

📚

Self-Documenting

Claude-powered Confluence pipeline — the system gets smarter every commit

🛒

Customer-Facing

UCP, Digital Genius, FastSimon, Marquee in-store, Margin Guard fulfillment

A small team — mighty impact. Every layer compounds the next.

Special Callout · Conversational AI
DTLR IQ

DTLR IQ — Two Surfaces, One Brain

The same AI assistant lives where our people already work — Microsoft Teams and DREAM. Cited answers, live data, no SQL.

In Microsoft Teams

Live

Demo:

How does PTO accrual work for managers?
What product releases are scheduled this month?
Open DTLR IQ in Teams
🔮

Embedded in DREAM

Live

Demo:

Top 5 selling styles last week
Which stores had inventory anomalies yesterday?
Open DREAM
Live Demo · Autonomous Agents

DTLR Dream Agents — Agent Hub

A unified hub in Teams — every agent shares identity, audit trail, and cross-agent navigation.

Six Agents, One Surface

  • DTLR IQ — conversational layer over docs & data
  • DevAgent v2 — Jira-driven coding agent: GitHub App auth, draft PRs, reviewers, live status, cancel
  • Team Coordinator — daily check-ins, weekly kickoffs, channel-scoped OOO, escalating reminders
  • Reporting & LP Agent — on-demand reports + continuous monitoring of sales, inventory, shrink
  • Research Agent — competitive intelligence (next slide)
  • Team Highlights — per-team digest, admin diagnostics, cross-channel switcher, cross-agent insight navigation

Teams commands to demo:

@DTLR Dream Agents — show today's status
@DTLR Dream Reporting — flash report for last week
@DevAgent — pick up DV-467
Live Demo · Decision Intelligence

Reporting That Hunts For Itself

Analyst Agent & Anomaly Detection

  • Background service watches sales, inventory, and store performance continuously
  • SKU velocity Z-scores, week-over-week deltas, rank changes, store outliers
  • Reports delivered as interactive Adaptive Cards in Teams — ask follow-ups in the same thread
  • Custom subscriptions per team — daily flash, weekly flash, department deep-dives
  • No pre-canned formats — the AI hunts for patterns and surfaces what matters

Sample drill-downs:

Why did Women's Running drop 18% week-over-week?
Show me the top 3 stores driving Kids Athletic momentum
Drill into the Atlanta region anomaly
Live Demo · Named AI Reports

Reports With a Name & a Job

Each report is a named AI agent with a defined scope — not a static dashboard. Holiday-aware, weather-aware, and grounded in the sales plan.

Daily & Weekly Flash

Live

The original anomaly report — chain, region, district, store rollups. Pre-computed bps deltas, 28-day baselines, traffic noise floor. Delivered as Adaptive Cards in Teams; ask follow-ups in the same thread.

@Reporting — weekly flash
Why did Atlanta region underperform?
🔔

Loss Prevention Report

New

22 LP signals against the JMC POS database with scope-aware rollups (chain · district · region · store) and per-employee analysis. Volume floors prevent false positives. Monthly grading.

@Reporting — LP report for last month
Top 5 cashiers flagged this period
📅

Outlook Report

New

Forward-looking weekly briefing. Anchors against the sales plan, frames tailwinds and headwinds, holiday-aware, last-year weather. Anti-single-cause rule — weather and holidays are contributors, never whole explanations.

@Reporting — outlook for next week
What's the chain plan vs. forecast?
🌡️

Ambient Context

Every report ships with the surrounding weather chip (period hi/lo + precip) and holiday awareness. The narrative changes when context changes — product-first openers, traffic noise floor, KPI vs. anomaly distinction enforced.

Live Demo · New Agent

Research Agent — Competitive Intelligence

🔎

First of a Planned Set of Business Agents

Shipped
  • Hand it a vendor style number — it sweeps competitor sites for price, promotion, shipping, return policy, and stock
  • LLM JSON-mode extraction — structured findings, no hallucinated prices
  • Generates a price summary (low / median / high + lowest-price retailer) and a 4-6 sentence executive summary
  • Sister-chain aware — Finish Line, Hibbett, Shoe Palace flagged as friendly, not threats
  • Built on Microsoft Agent Framework (.NET) — shares runtime & contracts with DTLR IQ and DevAgent
  • Same agent shape (IAgent<TRequest,TResult>) ready for the next agents — forecasting, vendor-comms, more

Demo flow:

@ResearchAgent — style 12345 from Nike
Show me promo coverage on Air Force 1 across the market
Which competitor has the lowest price right now?
The Force Multiplier

Self-Documenting AI

Every commit, every PR, every job run feeds AI-authored documentation back into the knowledge base. The system gets smarter every day — without anyone writing docs.

Claude-Powered Doc Pipeline

  • CI workflow runs on every push — reads diffs, generates summaries, publishes to Confluence
  • Owner-based routing — each repo's docs land in the right space and parent page automatically
  • Auto-generated repository summary workflow — new contributors land on a current map of the codebase, not stale READMEs
  • Hangfire job consoles surface LLM token usage and dump malformed responses for triage

The Recursive Loop

  • More AI usage → more documentation generated → better context for the next AI run
  • DTLR IQ pulls from the same Confluence — every shipped feature becomes answerable, automatically
  • DevAgent reads the same docs back — the codebase trains itself on its own evolution
📚
Auto-Generated Confluence Pages
drop a Confluence example screenshot into Images/auto-docs.png
Live Demo · Customer-Facing AI

Where Customers Meet Our AI

🛒

Agentic Commerce & UCP

Live

Product feeds streaming to ChatGPT, Google Search AI, and Microsoft Copilot. Built on the Universal Commerce Protocol — AI agents browse, recommend, and check out on behalf of consumers. We are ahead of the curve as UCP rolls out industry-wide.

🤖

Digital Genius

Live

Automated customer service across email, chat, and voice. Connected to DTLR systems via MCP & API for live order status, returns, and process documentation — resolving routine cases without a human in the loop.

🔍

FastSimon

Live

AI shopping assistant on dtlr.com — intelligent product search, natural-language Q&A about fit and style, and personalized recommendations driven by behavior.

🌐

The Vision

Customers stop visiting websites — their AI agents shop for them. Our product catalog, fulfillment, and service are already wired for that future. The pipes are in place; the volume just keeps growing.

Live Demo · In-Store Experience

Marquee — In-House Signage Platform

Marquee

Multi-Tenant Digital Signage

Shipped · In Production
  • Built in-house — manages kiosk displays and audio playback across every retail location
  • Replaces our third-party digital signage contract — hundreds of thousands per year back on the bottom line
  • Now integrates with the POS Customer-Facing Display — second-screen experience tied to live transactions
  • Rust agent on kiosk hardware + Cloudflare Workers + Durable Objects for real-time tenant coordination
  • We own the platform — new features ship in days, not contract cycles
$100K+
Annual savings vs. the legacy signage contract — plus full creative and technical control.
Marquee
marquee.jdna.io · console.marquee.jdna.io
AGENT
RUST
EDGE
CLOUDFLARE
CONSOLE
REACT
High-Visibility AI Applications

AI-Powered Decision Apps

Full-fledged applications, not features — same agent + MCP foundation. Margin Guard is live today; MFP is next.

  • AI Recommendations — markdown / hold / promote / clearance / RTV with confidence scores, projected lift & rationale
  • Risk Matrix — live heatmap by department and aging bucket
  • Anomaly Explorer — too early, too deep, channel mismatch, velocity spike, stale inventory
  • Scenario Builder — your strategy vs. AI Optimal vs. Do Nothing
  • Markdown Review — close-the-loop effectiveness scoring; the system learns from itself
$2.4M
At-Risk Inventory
$1.8M
Margin Recovery
82%
Recommendation Acceptance
💰

Margin Guard

Live

Next Up
In Build

📈

DTLR MFP

Coming Soon

AI-augmented Merchandise Financial Planning — top-down plans, bottom-up reconciliation, scenario forecasts. Sharing numbers with the Outlook report.

🚀

Pipeline

Roadmap

Forecasting, vendor-comms, demand-planning agents queued up next — each one a full app on the same foundation.

Dev Efficiency

DREAM — Built at AI Speed

Internal apps shipped with AI-assisted development — each would have been a multi-quarter project before. Now it's days to weeks.

AI at Every Layer

Every layer makes the others smarter — an interconnected ecosystem, not a pile of point solutions.

🌐 Customer-Facing UCP · Digital Genius · FastSimon · Marquee
👥 Employee-Facing DTLR IQ · Copilot · DREAM Embed
⚙️ Operational Reporting · Anomaly · Loss Prevention · Outlook · Margin Guard · Research
💻 Developer DevAgent v2 · Cursor · Claude Code · Auto-Doc Pipeline
🗂 Data & Infrastructure 7 DB Sources · MCP Servers · Self-Documenting · Foundry LLMs
0
Production Agents
0
Named Reports
0
Database Sources
0
MCP Tools
0
Customer-Facing Channels
100%
Team Adoption

Why It Matters

We are not piloting AI. We are shipping it
in every layer of the business, with a small team moving at speed our peers cannot match.
💰

Hard Dollars

Marquee replaces a six-figure annual signage contract. Margin Guard pays for itself every day.

Speed

DREAM dashboards, agents, and customer surfaces all built in weeks — the dev team itself is AI-augmented.

🚀

Position

UCP, MCP, agentic commerce — we are wired into the protocols our category will run on next.

DTLR is building AI into its DNA —
not as a bolt-on, but as a fundamental layer of how we operate.