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Planning & Development

Active Multi-Quarter Initiatives Across E-Commerce & Enterprise IT

Ongoing Investment · Strategic Focus · Delivery Excellence
DTLR IT — Confidential

Initiative Landscape

🛒

E-Commerce & CX

  • dtlr.com redesign & mobile/Tapcart updates
  • AI-assisted shopping & checkout modernization
  • Sales channel expansion (DoorDash, Instacart, TikTok Shop)
  • CRM replatforming & engagement modernization
📦

Order Management & Fulfillment

  • OMS integrations & inventory alignment
  • Shopify-to-OMS near-real-time handoff
  • Fulfillment & store pickup trigger rewrites
  • JumpMind fulfillment enablement
🏪

Store Systems & Associates

  • JumpMind Commerce integration improvements
  • Store Utilities enhancements (pricing, search, fulfillment visibility)
  • Label printing consolidation (Bluetooth & IP)
  • Shopify POS operational workarounds
🚚

Supply Chain & Inventory

  • Unified supply chain across DTLR & Alabaster DC
  • Blind receiving & supplemental data feeds
  • Inventory accuracy audits & carton reconciliation
  • DC support, migrations & operational integrations
🏢

Enterprise Platforms

  • Workday migration & financial feed integrations
  • Planning tool rewrite & PIO import support
  • OMS strategy evaluation (Aptos vs Manhattan)
  • Legacy migrations & tech debt reduction
📌

Delivery & Enablement

  • Cross-team project coordination cadence
  • Resource planning & team capacity support
  • Prioritization across e-com & enterprise
  • Onboarding tied to delivery commitments
E-Commerce & Customer Experience

Platform Growth & Modernization

🛒 Platform & Shopping

  • dtlr.com redesign with mobile-first approach and Tapcart app updates
  • AI-assisted shopping via FastSimon and checkout modernization
  • Pre-sell and raffle-based release capability for high-demand drops
  • DigitalGenius customer service automation across email, chat, and voice

🌐 Channels & CRM

  • DoorDash delivery and Marketplace integration with OMS ingestion
  • Instacart and TikTok Shop channel expansion
  • Aptos CRM deprecation and full e-commerce CRM rewrite
  • Continued support for in-store raffles and customer registrations

Meeting customers where they are — whether on dtlr.com, through AI agents, or across emerging sales channels.

Operations & Store Systems

Order Flow & Associate Enablement

📦 Order Management & Fulfillment

  • Shopify-to-OMS order flow refactor for near-real-time handoff
  • Backlog reduction strategies during peak volume
  • Fulfillment and store pickup trigger rewrites for reliability and scale
  • JumpMind fulfillment enablement for delivery, marketplace, and pickup orders

🏪 Store Systems & Tools

  • JumpMind Commerce integration — pricing, promotions, POS gap resolution
  • Store Utilities: inline pricing, product fulfillment visibility, improved search
  • Back office label printing consolidation with Bluetooth and IP printer support
  • Shopify POS limitations assessment and operational workarounds

Reliable, scalable order flow from click to delivery — with store associates empowered by better tools.

Infrastructure & Platforms

Supply Chain & Enterprise Systems

🚚 Supply Chain & Inventory

  • Unified supply chain architecture across DTLR and Alabaster DC environments
  • Blind receiving integration and supplemental data feeds
  • Inventory accuracy: audits, carton reconciliation, defect resolution
  • Ongoing DC support, migrations, and operational integrations

🏢 Enterprise Platforms

  • Workday migration support — financial feeds and downstream integrations
  • Planning tool rewrite and PIO import tool support
  • OMS strategy evaluation and reporting continuity (Aptos vs Manhattan, Izenda deprecation)
  • Legacy application migrations and system rationalization to reduce tech debt

Modernizing the foundation — reducing tech debt while building unified, scalable infrastructure.

Delivery & Priorities

📌 Coordination

  • Cross-team project coordination and weekly PM cadence
  • Prioritization and sequencing across e-commerce and enterprise
  • Clear ownership and accountability for each initiative

👥 Team Enablement

  • Resource planning and onboarding tied to delivery commitments
  • Team capacity support across concurrent initiatives
  • AI-augmented development accelerating delivery speed
Strategic investment across 6 initiative areas —
driving growth, reliability, and modernization in parallel.